What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Casey Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Peninsula Regional Animal Shelter
An Achievable Dream
JDRF of Hampton Roads

Subaru Love Promise Heart

Love Promise Stories from Casey Subaru

ET's Beacon of Hope Golf Tournament 2018  –  Melissa H

ET's Beacon of Hope Golf Tournament 2018

Several members of our Casey Subaru Team, including Service Manager Ed Colton and CEO Doug Lia, joined forces again this year for the ET's Beacon of Hope Golf Tournament at the Woodland's Golf Course in Hampton. For 7 years, this group, representing Casey Subaru, has played to support American Cancer Society Relay For Life Fundraiser in honor of Eddie Trevathan. This year, 2018, the tournament was able to raise $14,000! Thank you to all Casey employees who participated for taking the time to support such a fantastic cause!

Casey Subaru Visits Riverside Cancer Care Center  –  Melissa H

Casey Subaru Visits Riverside Cancer Care Center

Casey Subaru General Manager, Travis Wynn, and his staff visited the Riverside Cancer Care Center in Newport News. They arrived with blankets in hand to distribute to patients undergoing treatment, as well as arts and crafts supplies for the children. Thank you to the Casey Subaru staff for taking the time to bring some warmth and happiness to the patients of our neighbors at Riverside!

Meals on Wheels  –  Melissa H

Meals on Wheels

Casey Subaru donated all of the money raised during the Share the Love Event to Meals on Wheels. The Peninsula Agency on Aging, established in 1974, provide programs in cooperation with other community agencies in Hampton, Newport News, Williamsburg, Poquoson, and James City and York counties to assist older Virginians in independent and productive living. The agency is a clearing-house for information, coordinates services, and provide planning and leadership on aging issues.

Valued Customer  –  Eric V

Valued Customer

"In my long experience, pledges of customer satisfaction are often empty and meaningless. Not so with Casey VW-Subaru...You've treated me like a valued customer, answered all of my questions with patience, and offered quality loaners when needed." He then went on to say, "a huge thanks to John (Reese) and the technicians for taking the problem as seriously as I did, and then fixing it. For me, it was the biggest test to date of a true commitment to customer satisfaction, and Casey passed with flying colors." This gentleman has been a loyal Casey Subaru customer for over two years now and would also like to thank Travis Wynn, Tish Perkins and Jeff Motley for treating him with the same respect and patience during other visits. Thank you for your patronage and thank you to Casey Subaru employees who always strive to provide a great customer experience!

Walk to End Alzheimers  –  Melissa H

Walk to End Alzheimers

Casey Subaru was a Gold Sponsor for the Peninsula Walk to End Alzheimers at Port Warwick. The event included over 800 participants and raised over $200,000! All money raised went to further the care, support, and research initiatives for the Alzheimers Association. Thank you to those Casey Subaru employees who participated and/or dontated to support this great cause!

Gestures of Hope  –  Travis W

Gestures of Hope

Casey Subaru recently partnered with LLS, the Leukemia and Lymphoma Society, to send well wishes and warm blankets to cancer patients. Pictured are a few of the blankets donated by Casey Subaru.

3rd Annual Pet Idol  –  Brittany W

3rd Annual Pet Idol

Casey Subaru hosted the 3rd Annual Pet Idol Contest and Event. Proud pet owners could submit photos of their adored pets. Finalists and winners were chosen, prizes given out and there was fun to be had all day long. The Peninsula Regional Animal Shelter was on site taking donations and they had a few adoptable animals with them as well. Casey Subaru loves sponsoring this event yearly as it brings the community together for a fun event surrounded by adorable pets of all kinds!

Game Day 10K  –  Brittany O

Game Day 10K

Casey Subaru sponsored the Game Day 10K which took place in City Center in Newport News. The event featured three races, the 10K, the 5K and the Fun Run. There were almost 1,000 participants and even more spectators! This is a popular event within the Newport News community that many look forward to and would not be possible without the help of its sponsors.

ET's Beacon of Hope Golf Tournament  –  Melissa H

ET's Beacon of Hope Golf Tournament

A few members from the Casey Subaru team joined forces for the ET's Beacon of Hope Golf Tournament at the Woodland's Golf Course in Hampton. For 6 years, this group, representing Casey Subaru, has played to support American Cancer Society Relay For Life Fundraiser in honor of Eddie Trevathan. The Casey participants pictured are Ed Colton (Casey Subaru Service Manager), Doug Lia (CFO), Chip Edwards and Paul Townsend. Thank you gentlemen for taking the time to support such a worthy cause!

Cook Out For The Troops  –  Brittany W

Cook Out For The Troops

Casey Subaru was proud to support the USO of Hampton Roads and Central Virginia through our Cookout For The Troops Event. This event was held at Casey Subaru where military families were offered free food and beverages as a small gesture of our appreciation of their service. Others were asked to provide a small donation to enjoy a meal. We were able to raise over $2,500 for the USO in just a few short hours. Thank you to everyone who participated and thank you to Casey Subaru employees for all of your hard work!

2018 Polar Plunge for Special Olympics  –  Melissa H

2018 Polar Plunge for Special Olympics

Ed Colton (Casey Subaru Service Manager) and his wife Julie Colton (Casey Auto Group Accounting) have participated in the Virginia Beach Polar Plunge for the last 6 years, and this year was no exception! With temperatures in the mid 30's, the plunge was still able to bring in over 4,800 plungers. The Virginia Plunge Events specifically raise money to support the Special Olympics. Ed and Julie participate each year as part of the Buckroe Beach Bums Team. This year, they were able to raise over $10,000 through fundraisers and donations, of which Casey Subaru was a participant. They plan to participate in this event for many years to come!

Stuff The Subaru Event  –  Melissa H

Stuff The Subaru Event

Casey Subaru would like to thank all of those who donated pet items and pet food at our Stuff The Subaru Event! Casey Subaru organized a donation drop off location and event for the Peninsula Regional Animal Shelter in Newport News. They are currently the largest animal intake in Virginia, serving Newport News, Hampton, York County and Poquoson. They greatly appreciated the donation!

Subaru and NWF Love the Earth!  –  Alexis T

Subaru and NWF Love the Earth!

We have taken one of our enclosed outdoor areas and turning into a schoolyard habitat. We have developed a bio-retention area where the water drains naturally to prevent flooding and control runoff. We have added a 3-rain barrel configuration that was built by our tech ed students. It will store rainwater to reduce runoff and the water will be recycled for the plants. We will be adding regional plants donated by grants from Casey Subaru and Countryside Gardens. Our goals is to incorporate local vegetation that will attract birds and butterflies during the school year and require minimal upkeep over the summers. We are very excited about the installation and can't wait to see what it becomes.

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